Author Archive for Kay Van Hoesen

Protected: Horry County Property Taxes | 2014 Millage

This content is password protected. To view it please enter your password below:

Appeal Your 2013 Real Estate Taxes

If you own real estate in Horry County, you recently received your 2013 property tax bill.
Is your assessment accurate?
You can protest your assessment until January 15, 2014 by documenting a lower value through comparable sales.
If you would like our assistance in the appeal process, please place your order by December 17, 2013.

  • Condos and Townhomes:             $225
  • Single Family Detached Homes:   Please call us to discuss fees (843-497-9155, Ext. 103)


If interested in participating in this program, you may order with credit card or PayPal using the shopping cart below


Should you have any questions, please consult the Frequently Asked Questions (HERE). Please also read important information about the appeal process at bottom of page.
You may also contact us by email at or by phone at 843-497-9155, Ext. 103.

Condominium and Townhouse Appraisals
Use “Add to Cart” button to pay with credit card or PayPal

Condominiums and Townhouses    Fee     
Prepare Appraisal and Submit Appeal to Horry County by January 15, 2014[wp_cart:Condo/TH-Appraisal and Submit Appeal:price:225.00:end][show_wp_shopping_cart]


Important Information About the Appeal Process

Your property’s assessment is based on either

  • market value effective December 31, 2008 (the last Countywide assessment), or
  • market value effective December 31 in the year the property’s ownership interest last transferred (if after 2008).

For property that has not changed ownership since December 31, 2008, the County bases appraised value on 2008 sales (and in some cases 2009 sales) rather than current market value.
As an owner, you have the right to appeal the assessed valuation.
To assist you in this process, we are offering our services to help you file the necessary objections and will

  1. Prepare an appraisal of your property effective December 31 in the year the property’s ownership last transferred,


  1. OR prepare an appraisal of your property effective December 31, 2008, using comparable sales from 2008 and, when appropriate, 2009


  1. Submit the appropriate paperwork to the Tax Assessor’s office.

You should be aware that an appraisal from Certifax does not guarantee a reduction in your taxes. Naturally, we are ethically bound to strict appraisal standards. However, after 27 years and more than 35,000 appraisals, we have successfully provided innumerable individuals with well-founded appraisals to appeal their taxes, and they have successfully reduced their taxes using our appraisals.
Horry County has been bombarded with appeals over the last few years. Should the County appraiser reviewing your file reject your appeal, you will be able to use the appraisal from Certifax with the Horry County Tax Appeal Board, eliminating the need for an in-person conference.
Due to the time sensitivity of this issue and in order to ensure that you are included in any formal protest, it’s imperative that you return these documents in a timely manner. The sooner you can send in the protest request, the better.

How to Sell Real Estate for Highest Price

Selling Your House or Condo Fast

The Right Listing Price to Sell Your Home or Condo

You’re selling your house, condo, or any real estate, and you want the highest possible price … so how do you set your listing price to attract bidders?
Price it too high, and you’ll scare off potential buyers.
Too many people overprice their listings and as a result, lose more money than they make. My friend did that, and here’s what happened. Read More→

Buying Myrtle Beach Foreclosures at Auction

How to Buy Foreclosures at Court-Ordered Auctions

How to Buy Foreclosures at Court-Ordered Auctions

Buying Myrtle Beach foreclosures at auction requires knowledge, experience and savvy. Rookies can get burned quickly.
Every month between 200 and 300 properties get sold at the Horry County foreclosure auction in Conway, SC.  Myrtle Beach oceanfront condos, vacation homes, townhouses, mobile homes, rentals, golf villas, vacant lots, land tracts and even commercial property — all go to the highest bidder.
Though foreclosures are disappearing in much of the country, we still have a large supply at auction each month because South Carolina is a judicial state. We’re one of about 15 states that requires foreclosures to go through the court system, slowing down the process. So there are still opportunities at the foreclosure auctions, and because the market has bottomed, this is a great time to buy. Read More→

How to Make Money Investing in Condotels

Client earns 17% instant equity plus 7% annual net return on condo rentals.
If you’re looking for resort real estate with positive cash flow, worry-free management and good potential appreciation, consider a condotel.


Here in Myrtle Beach, our oceanfront is lined with condo projects run like resort hotels. They have front desks, maid service, on-site restaurants, spas, pools, lazy rivers, tiki bars –- everything a tourist or holiday-maker wants from a vacation hotel.


Right now, you can buy these coastline condotel units through any Realtor at up to 55% off their pre-recession prices and in many cases realize a 5% to 7% positive cash flow. Read More→

Buyer Beware | Helicopter Noise Complaints from Plantation Point Homeowners

Helicopter over shoreline

Helicopter Tours over Myrtle Beach

A year ago we talked about noise issues locals know about and you should, too, including continuous complaints from residents in the upscale Plantation Point subdivision about a nearby tourism-related chopper launching pad. For now, it seems Helicopter Adventures has won the legal battle.
Read More→

SC Beachfront Management Act Might Get Axed

myrtle beach sea oats shore line

Myrtle Beach Sea Oats and Sand Dunes

If you’ve been around long enough, as I have, you’ll remember the hoopla over the 1988 Beachfront Management Act, setting limits on oceanfront construction, use of sea walls, replacement of pools and much more, all designed to protect South Carolina shoreline and beaches.
Yesterday the S.C. Department of Health and Environmental Control (“DHEC”) released a report stating the retreat policy is “vague” and “unattainable.” The blue ribbon committee report recommends replacing the 1988 retreat policy with one of “preservation,” as reported in The State newspaper. Read More→

Myrtle Beach: Helicopter Noise Battle Rages On

Helicopter over shoreline

Helicopter Tours over Myrtle Beach

Last May we reported on noise issues locals know about and you should, too, before buying real estate in Myrtle Beach.
One problem area is the high-end Plantation Point subdivision with residents complaining about sight-seeing helicopter tours from nearby Helicopter Adventures, prompting one resident to say “… it is like being trapped in a really bad, never-ending episode of M*A*S*H.” Read More→

Step 2 – Complete Appraisal and File Appeal – Single Family (12/22-1/1)

Single Family Homes      Orders Received Dec. 22 –
Jan. 1 
Step 2 – Complete Appraisal and File Appeal – Single Family – Orders Rec’d Dec. 22 to January 1
[wp_cart:Step 2-SF-Complete Appraisal & File Appeal:price:275.00:end][show_wp_shopping_cart]

Sex Sells | Down-Under Real Estate Sales Video Goes Viral

Are we Americans too uptight? Maybe. I can’t imagine any Realtor in America putting out a real estate sales video like the one posted below by Neo Property in Australia, but it sure attracted a lot of attention — 1.6 million views internationally — and the property sold. Neo Property sells luxury beach, golf and waterfront homes and condos catering to an affluent clientele. This video, with lingerie-clad super models, is anything but boring. Gives a whole new meaning to creative marketing. Hmm. Wonder what something like this would do for a real estate appraiser in Myrtle Beach. WARNING: This video is racy.

By Kay Van Hoesen


Phone: 843-497-9155, Ext. 103

Kay Van Hoesen

Kay Van Hoesen is founder, senior appraiser and owner of Certifax, Inc., real estate appraisers in Myrtle Beach. With local appraisal experience since 1986, she and her staff have developed more than 35,000 appraisals, valuing more than $7 Billion in local real estate.
Kay is a state certified real estate appraiser in both South Carolina and North Carolina as well as FHA-approved. Additionally, she is a licensed real estate broker in South Carolina, a participating member of the National Association of Realtors, the Coastal Carolinas Association of Realtors, and an Associate Member of the Appraisal Institute.
Looking for luxury real estate in Myrtle Beach? Call us! We can help you (sorry, no lingerie-clad models included).

Neo Property’s Innovative Real Estate Sales Video – WARNING: Might be too racy for some people